Website copywriting that puts your mission first

Forrest Finance is an impressive new company on a mission to empower people to transform their financial health and wellbeing. 

Its owner, Rhianne, wanted a friendly and non-judgmental website where people can get support and guidance to get out of debt, make better financial decisions and build a lasting financial legacy. 

Rhianne wanted mission-led website copy that speaks to her audience’s financial challenges with empathy and compassion, so she reached out for my help.

Placing your mission into safe hands 

As business owners, it’s easy to think that no one will care about your mission as much as you do, and this can make working with a Copywriter feel daunting. I want my clients to feel confident about their decision to work with me, and to know that they play an important part in the writing process: 

“Rachel truly made it feel like a collaborative effort… From the very beginning, Rachel made the whole process so smooth. Rachel communicated well, worked in a timely fashion and most importantly listened to me… Rachel was just as excited about my business as I was.” 

I start each project with a kick-off call and send a copywriting brief. I like to send the brief in advance of the call, not for you to complete, but to get you thinking about what you want to say, how you’d like to say it, who you're saying it to and why it matters. 

“She sent me a detailed form… then we hopped on a Zoom call to dive into the details of what I wanted and the overall tone for my site. ” 

And, the result… 

Forrest Finance's new website has clear, purpose-driven copy that meets people where they are. Money is a sensitive subject for many. And now, their client-focused copy helps them to connect with the people they want to help with care and compassion, while giving them hope for a better future. 

“And wow... she absolutely NAILED it! Rachel didn’t just meet my expectations – she went far, far beyond them. She made my website sound like me, only a hundred times better. Every word felt spot-on, and she captured my voice with such accuracy and skill." 

“Rachel delivers excellence…and I absolutely love that.” 

I’ll leave you with a few more lovely words from Rhianne: 

“Honestly, Rachel’s worth every single penny – and then some!” 

“Rachel, thank you SO much – you’ve made me fall more in love with my own website!”